The Latest Articles From HoneyBee Business
HoneyBee News is the blog section of the HoneyBee Business Consultancy website. It's where you can find all the latest articles - mainly written by me - Bernie Wales - but occasionally by guest writers.
You can find all of the HoneyBee News articles here, beginning with the most recent. If you're looking for something relating to a specific topic, use the 'Search' box or check out the list of Categories in the sidebar on a desktop - or at the foot of the page on a mobile device.
Please don't be shy about commenting on the posts, we'd love to hear from you and hear your views. And do share with your network anything you find to be interesting, informative, thought-provoking or useful.
And finally, keep checking back. The content here is added to on a regular basis.
“This network isn’t giving me work. I’m off!”
“This network isn’t giving me work. I’m off!” I was talking with someone last week who was upset that the network she was a member of, was not providing work. The network therefore wasn’t working for her, and she was going to leave. Wrong attitude was my thought. And a…
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Spring Clean Your Business – During October
Here in England, September and October see the long warm summer days receding into the memory. They are replaced by colder, wetter, windier days … which honey bees find challenging, to the point where it can kill them. So, this is the time of year when honey bees prepare for…
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How to connect with your audience with authentic storytelling photography
I’m sure you’ve heard the phrase a picture tells a thousand words. But what does it really mean and how does storytelling photography help you build a connection with your audience? In our digital world, we’re bombarded with content. Every day we receive hundreds of emails and messages. We view…
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Think Of Your Website As An Employee
Think of your website as an employee and you’ll get a better profit for your business. Think of your website as an employee and you’ll get a better profit for your business. You’ll ensure it makes you money by bringing in sales and/or enquiries. You’ll ensure it saves you money…
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Canonicalisation – and why it matters for your website
In computer science, canonicalisation is the process of converting data which has more than one possible representation into a ‘standard’ or ‘normal’ form. In simple non-technical language, for us, that means ensuring your website appears on screen when people can’t spell its address correctly. Your prospects are human and consequently,…
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4 Ways To Grow Your Business
I’ve been running my own businesses since 1984 and during that time I’ve learned there are 4 Ways To Grow Your Business. It doesn’t matter what type of business either. In my business consultancy work, I consult with directors and owners of firms providing services … products … content ……
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Is Your Customer Avatar Hard To Define?
One of the first questions I ask a potential HoneyBee consultancy client is “Who is your ideal customer?” It’s question most can’t answer – because their ideal customer isn’t a specific person … it’s a feeling or a state of mind or something ‘intangible’. But I continue to ask because…
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Pyramid Thinking: Unlocking the Power of Your Network
Today I bumped into an article by Peter Thomson, in which he talked about pyramid thinking … and how you can use that mindset to get in contact with those people who want to engage us to help them solve the problem they have but don’t want … or achieve…
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In Marketing, Timing is Everything.Is This Your Message, Your Rowboat, Your Helicopter?
Timing is everything, isn’t it. In marketing, as well as, in life. I was watching an old episode of The West Wing, recently, in which President Bartlet was having difficulty with a decision of life and death. He was visited by a religious man – his old parish priest, played…
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Build Customer Loyalty In 4 Steps
If you’re a flower – you want to ‘build customer loyalty’ to ensure the bees and butterflies return to you, time and time again. And if you’re a bee or butterfly – it’s great when a flower provides exactly what you need … consistently. It’s the same with businesses and…
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Writing A Blog Post For A Small Business
Writing a blog post for a small business is one of the most cost-effective ways to “get your name out there” … as somebody at a networking event said to me recently. That’s great from a financials point of view – but a HUGE mountain to climb for the vast…
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