Business
Here you can find all of our posts relating to this particular category, beginning with the most recent. If you're looking for something relating to a specific topic, use the 'Search' box or check out the list of Categories in the sidebar (on a desktop) or at the foot of the page on a mobile device.
“This network isn’t giving me work. I’m off!”
“This network isn’t giving me work. I’m off!” I was talking with someone last week who was upset that the network she was a member of, was not providing work. The network therefore wasn’t working for her, and she was going to leave. Wrong attitude was my thought. And a…
Read More
Spring Clean Your Business – During October
Here in England, September and October see the long warm summer days receding into the memory. They are replaced by colder, wetter, windier days … which honey bees find challenging, to the point where it can kill them. So, this is the time of year when honey bees prepare for…
Read More
Think Of Your Website As An Employee
Think of your website as an employee and you’ll get a better profit for your business. Think of your website as an employee and you’ll get a better profit for your business. You’ll ensure it makes you money by bringing in sales and/or enquiries. You’ll ensure it saves you money…
Read More
4 Ways To Grow Your Business
I’ve been running my own businesses since 1984 and during that time I’ve learned there are 4 Ways To Grow Your Business. It doesn’t matter what type of business either. In my business consultancy work, I consult with directors and owners of firms providing services … products … content ……
Read More
Is Your Customer Avatar Hard To Define?
One of the first questions I ask a potential HoneyBee consultancy client is “Who is your ideal customer?” It’s question most can’t answer – because their ideal customer isn’t a specific person … it’s a feeling or a state of mind or something ‘intangible’. But I continue to ask because…
Read More
Pyramid Thinking: Unlocking the Power of Your Network
Today I bumped into an article by Peter Thomson, in which he talked about pyramid thinking … and how you can use that mindset to get in contact with those people who want to engage us to help them solve the problem they have but don’t want … or achieve…
Read More
In Marketing, Timing is Everything.Is This Your Message, Your Rowboat, Your Helicopter?
Timing is everything, isn’t it. In marketing, as well as, in life. I was watching an old episode of The West Wing, recently, in which President Bartlet was having difficulty with a decision of life and death. He was visited by a religious man – his old parish priest, played…
Read More
Build Customer Loyalty In 4 Steps
If you’re a flower – you want to ‘build customer loyalty’ to ensure the bees and butterflies return to you, time and time again. And if you’re a bee or butterfly – it’s great when a flower provides exactly what you need … consistently. It’s the same with businesses and…
Read More