Marketing
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How to connect with your audience with authentic storytelling photography
I’m sure you’ve heard the phrase a picture tells a thousand words. But what does it really mean and how does storytelling photography help you build a connection with your audience? In our digital world, we’re bombarded with content. Every day we receive hundreds of emails and messages. We view…
4 Ways To Grow Your Business
I’ve been running my own businesses since 1984 and during that time I’ve learned there are 4 Ways To Grow Your Business. It doesn’t matter what type of business either. In my business consultancy work, I consult with directors and owners of firms providing services … products … content ……
Is Your Customer Avatar Hard To Define?
One of the first questions I ask a potential HoneyBee consultancy client is “Who is your ideal customer?” It’s question most can’t answer – because their ideal customer isn’t a specific person … it’s a feeling or a state of mind or something ‘intangible’. But I continue to ask because…
Writing A Blog Post For A Small Business
Writing a blog post for a small business is one of the most cost-effective ways to “get your name out there” … as somebody at a networking event said to me recently. That’s great from a financials point of view – but a HUGE mountain to climb for the vast…