Search Engine Optimisation
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Canonicalisation – and why it matters for your website
In computer science, canonicalisation is the process of converting data which has more than one possible representation into a ‘standard’ or ‘normal’ form. In simple non-technical language, for us, that means ensuring your website appears on screen when people can’t spell its address correctly. Your prospects are human and consequently,…
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Writing A Blog Post For A Small Business
Writing a blog post for a small business is one of the most cost-effective ways to “get your name out there” … as somebody at a networking event said to me recently. That’s great from a financials point of view – but a HUGE mountain to climb for the vast…
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